"$51.49" 1983
"$51.49" 1983

Dye transfers on bottles of Solo fabric softener (the retail price of Solo at that time was $1.49) 16 oz / 1 pint 8.75" x 3.75" x 1.875 inches / 22.2cm x 9.5cm x 4.75cm Edition of 12

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Early works

The early works announced a signage approach in both surface and communication, targeting Pop (initially flagging Indiana). Commercial products became the production's materialistic material, and the camera was demoted in status to an image generator —the accessibility of affordable Cibachromes caused photographs to be considered simply an image on paper. The re-photographic mode of Prince was sandwiched with the minimal systems of Ryman and Judd. Tampering and subterfuge lied beneath the exposed surfaces. Advertisment language translated the popular cultural moment, and the slick antithesis to personal expression contrasted the art-de-jour.
 

"Untitled" 1983
"Untitled" 1983

B&W photostats, waxed to Plexiglas 24" x 24 inches Images: top left, Paolozzi top right, Indiana lower left, Fontana and Scarpitta lower right, Jacquet

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"New Freedom" 1984
"New Freedom" 1984

A celebration of pseudo-choice, titled after a popular panty-shield brand. Color photograph, cut out and mounted to Plexiglas 20" x 30 inches Collection: Laurie Simmons

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"New Freedom (Sensurround)" 1984
"New Freedom (Sensurround)" 1984

A dizzying array of pseudo-choice... Color photograph 20" x 30 inches

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"New Freedom (Turbo)" 1985
"New Freedom (Turbo)" 1985

Photo of "New Freedom" scored and folded and rephotographed. Color photograph 20" x 30 inches

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"New Freedom '84" 1987
"New Freedom '84" 1987

Color photograph mounted to Masonite and cut out... a cover version of the original. 35" x 59 inches

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"Close-up" & "USA Today" 1984
"Close-up" & "USA Today" 1984

Color Cibachrome photographs, Plexiglas, hardware each: 6" x 6" x 2 inches images: left, looking at pears through a bar of Neutragena soap (with inset of Close Up toothpaste shot from far away) right, Anacin inside toaster oven (with inset of USA Today newspaper under water)

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"Energizer (In-Cola)" 1984
"Energizer (In-Cola)" 1984

Color photographs, layered Plexiglas, hardware 12" x 12" x 2 inches image: Pepsi Free on fire (with inset of camera submerged in Coca-Cola)

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"Coast is it" 1984
"Coast is it" 1984

Color photographs, layered Plexiglas, hardware 12" x 12" x 2 inches image: wave of Orange Crush splashing over Coast soap (with inset of flowers on fire)

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"Definitely Doritos" 1985
"Definitely Doritos" 1985

Color Cibachrome photographs (perforated), layered Plexiglas, hardware 12" x 12" x 4 inches Collection: Simon Watson image: Planter's Cheez Balls

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"Nuprin" 1985
"Nuprin" 1985

Color Cibachrome photographs (perforated), layered Plexiglas, hardware 12" x 12" x 4 inches 30.5cm x 30.5cm x 10.1cm Private collection, New York

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"Duane Reade" 1984
"Duane Reade" 1984

Color Cibachrome photographs, mirrored Plexiglas, hardware. 20" x 20" x 6 inches 51cm x 51cm x 15cm Collection of Ross Bleckner A microchip of consumer tampering: Butterfinger with Wet Ones, Maxwell House with Sheer Energy, Dry Idea with Maintain erectile creme, pears viewed thru a bar of Neutrogena soap, Pounce on Bounce, Close-Up toothpaste viewed far away, Anacin in toaster oven, Coast soap splashed with Orange Crush. An Op pattern of the Duane Reade logo is reflected with mirror Plexiglas

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"Duane Reade" 1984
"Duane Reade" 1984

Color Cibachrome photographs, mirrored Plexiglas, hardware. 20" x 20" x 6 inches 51cm x 51cm x 15cm Collection of Ross Bleckner A microchip of consumer tampering: Butterfinger with Wet Ones, Maxwell House with Sheer Energy, Dry Idea with Maintain erectile creme, pears viewed thru a bar of Neutrogena soap, Pounce on Bounce, Close-Up toothpaste viewed far away, Anacin in toaster oven, Coast soap splashed with Orange Crush. An Op pattern of the Duane Reade logo is reflected with mirror Plexiglas

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"New Work" 1984
"New Work" 1984

Color Cibachromes, Plexiglas, hardware 12" x 12" x 2 inches images: top left, Trix cereal over croissant top right, flowers on fire and camera submerged in Coca-Cola lower left, Pepsi Free on fire lower right, Orange Crush over Coast soap (created for Wedge Magazine benefit at Nature Morte)

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"Syms (the educated consumer)" 1983
"Syms (the educated consumer)" 1983

Pepsi label on Windex bottle

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"Yes Sex", 1983
"Yes Sex", 1983

Color photograph An upside-down bottle of Yes laundry liquid, with a Hepworth-esque orifice.

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"$51.49" 1983
"$51.49" 1983

Dye transfers on bottles of Solo fabric softener (the retail price of Solo at that time was $1.49) 16 oz / 1 pint 8.75" x 3.75" x 1.875 inches / 22.2cm x 9.5cm x 4.75cm Edition of 12

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