Early works

The early works announced a signage approach in both surface and communication, targeting Pop (initially flagging Indiana). Commercial products became the production's materialistic material, and the camera was demoted in status to an image generator —the accessibility of affordable Cibachromes caused photographs to be considered simply an image on paper. The re-photographic mode of Prince was sandwiched with the minimal systems of Ryman and Judd. Tampering and subterfuge lied beneath the exposed surfaces. Advertisment language translated the popular cultural moment, and the slick antithesis to personal expression contrasted the art-de-jour.
 

© ​ALAN BELCHER 2013

"New Work" 1984

Color Cibachromes, Plexiglas, hardware 12" x 12" x 2 inches images: top left, Trix cereal over croissant top right, flowers on fire and camera submerged in Coca-Cola lower left, Pepsi Free on fire lower right, Orange Crush over Coast soap (created for Wedge Magazine benefit at Nature Morte)